Mexico Begins Promoting This Year’s “El Buen Fin”

According to several notes published this week in El Heraldo de México, the ninth edition of El Buen Fin, Mexico’s Black Friday equivalent, will take place November 15 – 18 this year. According to Ernesto Acevedo, Sub-Secretary of Mexico’s Economy Secretariat, it is expected that 70,000 businesses of various sizes will participate, generating an anticipated 120 million MXN in revenue, a five percent increase when compared to last year’s 112,400 MXN.

In the US, the Friday after Thanksgiving has been regarded as the beginning of the Christmas shopping season since the 50s, although the term “Black Friday” didn’t become commonly used until 1966, according to this article in the balance. Just as in the US, the choice of shopping during El Buen Fin has everything to do with your own shopping habits. Stores can get just as crazy and mob-like as north of the border, sometimes offering authentic good deals, sometimes not. Many retailers with large online presence also offer attractive discounts on their websites, so it’s always good to keep an eye open for these. If you tend to avoid these events, it’s best to keep your pantry well-stocked and stay at home!

To find out which businesses are participating in El Buen Fin, look for the following logo, or variations of it:

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