Ibérica Contemporánea Flashmob

s-iberica

(español abajo)

Watch the video above, produced in Querétaro just a few days ago, to promote the upcoming Ibérica Contemporánea Dance Festival that will be taking place in that city. Then ask yourself: Wouldn’t it be nice to live in a city in Mexico where city officials, in conjunction with the private sector, are able to come together to produce promotional efforts such as this one, to get people excited about a cultural event? Because Puerto Vallarta is not such city. At least, not yet. It so happens, however, that festival officials, as part of its mission statement, approached the city of Puerto Vallarta with the idea of it becoming an alternate venue for the festival, which is to begin in a matter of days. Long story short, a handful of performers will, indeed, come to Puerto Vallarta and offer us a taste of the larger festival. (Yours truly reported this on Virtual Vallarta earlier today.) Could this be the beginning of a beautiful friendship? Maybe, maybe not. You see…

City officials need to realize that Puerto Vallarta, as a city, is changing. And along with it, the needs and demands of tourists and locals who, as far as culture is concerned, are increasingly looking to be challenged by new proposals.

The private sector, largely concerned with tourism and real estate—or lack of thereof—also need to look beyond their comfort zone, and learn to trust new projects, designed to benefit the city as a whole, and not only (or exclusively) their own bank accounts.

The citizenship (yes, that’s us) needs to become more curious about cultural events in general. It’s so easy to say that we want better performances taking place in town, only to choose no to attend them when they actually happen. And we must adopt our share of responsibility when it comes to spreading news about events and helping promote them by word of mouth, and in social media.

Last but not least, event organizers need to understand that, in order for media outlets to be able to help promote events, they need to provide, as much as logistically possible, thorough information on a timely basis. Long gone are the days in which you could summon local members of the press for a conference announcing an event that is to take place the following day. The press deserves better. The public does, too. So does the city of Puerto Vallarta.

So watch the video, read the article on VirtualVallarta, and let’s pack the house at Teatro Vallarta (the concert is free!) on July 12, and show these visiting artists that we mean business!

Flashmob de Ibérica Contemporánea

Disfruta del video anexo, producido en la ciudad de Querétaro hace algunos días, para promover el Festival de Danza Ibérica Contemporánea que se llevará acabo allá durante el mes de Julio. Luego pregúntate a tí mismo: ¿No sería maravilloso vivir en una ciudad mexicana en la cual el gobierno y la iniciativa privada trabajasen juntos para ejecutar esfuerzos promocionales de este calibre, para motivar a la gente a asistir a un evento cultural? Porque Puerto Vallarta no es esa ciudad. Al menos todavía no. Dicho eso, sucede que los organizadores del festival se acercaron a Puerto Vallarta proponiendo que la ciudad se convirtiera en sede alterna del mismo, por primera vez. En resumidas cuentas, una selección de los artistas participantes en el festival vendrán a Puerto Vallarta a presentarse, y así darnos una probadita del evento principal. (Así lo reportó su servidor en inglés hace unas horas, en VirtualVallarta.com.) ¿Será el inicio de una larga y fructífera relación? Tal vez, tal vez no. Hay que tomar en cuenta que…

Nuestros gobernantes tienen que tomar consciencia de que nuestra ciudad está evolucionando. Y como tal, la ciudadanía y el turismo que recibimos requieren de eventos culturales cada vez más variados y sofisticados.

El sector privado que a la fecha se ha enfocado en el turismo y las bienes raíces—o la falta de—debe ampliar sus horizontes y aprender a confiar en proyectos innovadores, diseñados para beneficiar a la ciudad en general, y no a su bolsillo, en particular.

La ciudadanía (o sea, nosotros) debe volverse más curiosa en cuanto a las propuestas artísticas se refiere. Es muy fácil decir que queremos mejores eventos culturales en la ciudad para luego no salir de nuestros hogares a disfrutarlos. Es importante hacer nuestra parte en la misión de asistir a eventos culturales y promoverlos en las redes sociales.

Finalmente, los organizadores de dichos eventos también deben de entender que, para que los medios los puedan promover debidamente, deben de ofrecer, en la medida que la situación lo permita, la más completa información posible, con suficiente anticipación. Los días de convocar a los medios locales para una conferencia de prensa anunciando un evento que sucederá al día siguiente ya pasaron, y hace mucho. La prensa merece un mejor trato. El publico lo merece también. Y la ciudad, ni se diga.

Disfruta, entonces el video, lee el artículo en VirtualVallarta, y no dejemos una sola butaca vacía en el Teatro Vallarta (¡la presentación será gratuita!) el 12 de julio, ¡y demostrémosle a los artistas invitados, que estamos listos y contentos de recibirlos!

2 thoughts on “Ibérica Contemporánea Flashmob

  1. Hi Paco! Thanks for your info. on the Spanish Dance…we immediately went to Teatro Vallarta but no notices/advertising…deserted box office….one wandering employee said he thought next week they would have tickets! Frustrating as you indicated! Enjoyed the Queretaro video..we love that city! Bill Kelly

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    1. Thank you for reading me, Bill! In a perfect world, you’d think that an event organizer would, indeed, release this type of information having figured out every single step of the process—most certainly including the part in which the public will get a hold of the tickets. We are not quite there yet, as you unfortunately realized. I understand the tickets will be available “soon.” Hold your breath and find a firm, yet gentle way to let your opinion be heard (trust me, I’m doing my share!) so that event organizers, venues and other players can come to grips on their own that we deserve better.

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