Vitea Gets It


Take a good look at this photograph. No, I didn’t take it. I saw it posted on Vitea‘s Facebook page with the caption “Especial del Chef: Tallarines picantes al estilo thai con camarones, callos, hongos shiitake y verduras 135/235 pesos Chef Special: Thai style spicy rice noodles with shrimp, bay scallops, shiitake mushrooms and vegetables 135/ 235 pesos.” Now, if you have friended Vitea on Facebook, you probably have noticed, as I have, that in the recent months, they’ve increased their activity on their page, uploading alluring images of their dishes, and some interesting portraits of their dinner guests. “They must have hired someone new to do PR,” I thought to myself. But this morning, when I saw the photograph above on their page, I couldn’t resist but to ask who was helping them out with their latest social networking effort. I was pleasantly surprised to learn that it was Ulf Henriksson, who’s been responsible for uploading information to Facebook and taking the amazing photographs they’ve included as of late.

You see, when it comes to Ulf and his business partner, Bernhard Güth, co-owners of Vitea and Trio, it is not even necessary to get into the quality of their food. Their restaurants are legendary! And for a long time, I, along with other, I’m sure, have been encouraging the chefs to spend a little bit more time tooting their own horn, and being more forthcoming with news, press releases, and information, not to mention the good old social netowrking detail, a necessary evil we all seem to have to spend time on, lately.

It’s good to see that Ulf and Bernhard finally get it. And it’s even more pleasantly surprising to discover that their involvement in the promotion of their very successful venues is hands-on. If you haven’t tried either one of their eateries, I strongly suggest  you do. As for me, I’m shamelessly devoted to Vitea’s delicious octopus salad. Then again, I could be persuaded by the Thai Chef Special pictured above…

Vitea Gets It


Take a good look at this photograph. No, I didn’t take it. I saw it posted on Vitea‘s Facebook page with the caption “Especial del Chef: Tallarines picantes al estilo thai con camarones, callos, hongos shiitake y verduras 135/235 pesos Chef Special: Thai style spicy rice noodles with shrimp, bay scallops, shiitake mushrooms and vegetables 135/ 235 pesos.” Now, if you have friended Vitea on Facebook, you probably have noticed, as I have, that in the recent months, they’ve increased their activity on their page, uploading alluring images of their dishes, and some interesting portraits of their dinner guests. “They must have hired someone new to do PR,” I thought to myself. But this morning, when I saw the photograph above on their page, I couldn’t resist but to ask who was helping them out with their latest social networking effort. I was pleasantly surprised to learn that it was Ulf Henriksson, who’s been responsible for uploading information to Facebook and taking the amazing photographs they’ve included as of late.

You see, when it comes to Ulf and his business partner, Bernhard Güth, co-owners of Vitea and Trio, it is not even necessary to get into the quality of their food. Their restaurants are legendary! And for a long time, I, along with other, I’m sure, have been encouraging the chefs to spend a little bit more time tooting their own horn, and being more forthcoming with news, press releases, and information, not to mention the good old social netowrking detail, a necessary evil we all seem to have to spend time on, lately.

It’s good to see that Ulf and Bernhard finally get it. And it’s even more pleasantly surprising to discover that their involvement in the promotion of their very successful venues is hands-on. If you haven’t tried either one of their eateries, I strongly suggest  you do. As for me, I’m shamelessly devoted to Vitea’s delicious octopus salad. Then again, I could be persuaded by the Thai Chef Special pictured above…